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Alternative Comics (publisher) : ウィキペディア英語版
Alternative Comics (publisher)

''Alternative Comics'' is a U.S. independent graphic novel and comic book publisher currently based in Cupertino, California. In addition to publishing creator-owned titles, Alternative Comics is also a noted publisher of anthologies such as ''9-11: Emergency Relief'', ''Hi-Horse'', ''Hickee'', ''Rosetta'', and ''True Porn''.
== History ==
Alternative Press was founded in 1993 by Jeff Mason — while he was still a law student at the University of Florida〔Guzzetta, Marli. "Geoffrey Mason, 36, Comic Book Publisher, Attorney. Claim to Fame: He's a Heroic, Underground Publisher of Cool Comic Books," ''Gainesville Magazine'' (April/May 2005).〕 — in order to publish ''Indy Magazine'', a magazine devoted to small-label music and comics.〔Doherty, Brian. "The embarrassment of riches," ''Reason'' 29.4 (Aug./Sep. 1997), pp. 21-27.〕 (''Indy'' was published in print form with Founder Dan DeBono from 1993–1997 and revived as a digital magazine from 2004–2005).〔Wolk, Douglas. "Lawyer, aka Graphic Novel Publisher," ''Publishers Weekly'' 251.11 (Mar. 15, 2004), p. 34.〕
In 1996, Mason made the decision to publish comics, specifically to give up-and-coming creators their first break in the industry.〔 The company changed its name to Alternative Comics and began publishing such cartoonists as Steven Weissman, Ed Brubaker, and Sam Henderson. At this point, the company established its policy of giving creators "complete artistic and legal control of their work."〔MacDonald, Heidi. "Alternative comics offers just that," ''Publishers Weekly'' 249.51 (Dec. 23, 2002), p. 30.〕
In 1999, Alternative Comics published ''Monica's Story'', by James Kochalka and Tom Hart, which satirized the Starr Report's coverage of President Bill Clinton's affair with former White House intern Monica Lewinsky. Proceeds from ''Monica's Story'' benefitted the Comic Book Legal Defense Fund.〔Beyette, Beverly. "This Was an Affair to Remember--and Satirize," ''Los Angeles Times'' (Feb. 16, 1999).〕 The publisher also received mainstream notice for publishing 2001's ''Titans of Finance: True Tales of Money and Business'', by R. Walker and Josh Neufeld;〔McGeehan, Patrick. "(Dumbed Down on Wall St.: Junk Finance, With Pictures, )" ''New York Times'' (June 3, 2001).〕 and 2002's ''9-11: Emergency Relief'', a post-9/11 benefit anthology.〔Lew, Julie. "(Comics Turning Tragedy Into Tribute )," ''New York Times'' (Dec 29, 2001).〕〔Rahner, Mark. "Comic books find post-Sept. 11 roles ; Cartoonists' creations help them, others cope with terror's impact," ''The Seattle Times'' (Jan. 22, 2002).〕〔Shapiro, Stephanie. "Comic Book Artists Draw Inspiration from Sept. 11," ''Orlando Sentinel'' (Jan. 31, 2002), p. E9.〕
In 2003–2004, the company expanded its offerings, debuting new ongoing titles by such cartoonists as Graham Annable, Scott Campbell, Damon Hurd, Nick Bertozzi, and Josh Neufeld, as well as a number of one-shots and graphic novels. Alternative faced a major financial challenge in 2004 as a result of the 2002 bankruptcy of the distributor LPC. The company scaled back its publication schedule and was forced to cancel a few titles.〔Nadel, Dan. "Financial Woes at Alternative Comics," ''Publishers Weekly'' 251.42 (Oct. 18, 2004), p. 10.〕
Mason operated Alternative Comics from 1993-2008, when the company went defunct.
In July 2012, it was announced that Alternative Comics was resuming operations under the new general manager Marc Arsenault, and moving to Cupertino, California.〔MacDonald, Heidi. ("Indie Comics Publisher Alternative Comics to Relaunch," ) ''Publishers Weekly'' (July 25, 2012).〕〔Rongere, Azadeh. ("Alternative Comics relocates to Cupertino, adds new GM," ) ''Silicon Valley/San Jose Business Journal'' (July 31, 2012).〕

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